EARLIER this week, News Diggers announced an increase in the cover price from K10 to K15 for the print edition and from K7 to K10 for the ePaper edition. This development has not come as a surprise to a lot of people. It’s been long overdue and a good number of our readers actually wondered how we have been surviving in this economy where only a few have enough disposable income to afford a newspaper. Still, there are those who feel the newspaper has applied a wrong solution to a common business problem. We feel duty bound to explain the difficult environment under which the newspaper industry operates. One of our committed readers, Mr Mike Cairns for example, has submitted...

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