LOCAL Government and Rural Development Permanent Secretary Administration Maambo Hamaundu has appealed to Public Relations (PR) and Communication practitioners in the country to uphold the highest standards of professionalism. Speaking at Legacy Resort when he officially opened a two-day Continuous Professional Development (CPD) training on ethics and professional responsibility in PR, Friday, Hamaundu said ethical and professional responsibility underscored the importance of maintaining transparency and integrity in communication practices. “I appeal to Public Relations (PR) and Communication practitioners in Zambia to uphold the highest standards of professionalism and ethical conduct in a quest to build credibility and public confidence in their organisations. Professionalism entails being candid, it entails putting things on the table when there is a challenge. We state...