SWEDISH Ambassador to Zambia Johan Hallenborg says self regulation of the media is the right path to go. And Socialist Party leader Dr Fred M’membe says he would not manage a newspaper if taken back as the economic environment is not conducive. Yesterday, the media celebrated World Press Freedom Day under the theme; reporting in the new brave world, the impact of artificial intelligence, press freedom and the media. Speaking during the commemoration at the Mulungushi International Conference Centre, Hallenborg said media self regulation was the right path to go, adding that it prevents undue influence from the government. “Let me also reflect a little on media regulation, obviously an issue that has been discussed here for a long time...