HygieniX has signed Copper Queens star Barbra Banda as its new brand ambassador. The hygiene and personal care brand, announced Banda’s deal during a press briefing at the 96th Agricultural Show in Lusaka, where HygieniX also introduced its new campaign, “Protection Today, Greatness Tomorrow”. The campaign marks a strategic repositioning of the brand, focusing on the dual mission of protecting health and empowering individuals to achieve their dreams. Speaking at the event, Trade Kings Public Relations Manager Bridget Kambobe highlighted the importance of Banda’s endorsement. “We are honoured to have Barbra Banda as the face of HygieniX. Her story of resilience and success aligns perfectly with our brand’s mission. Our campaign, ‘Protection Today, Greatness Tomorrow’ is a testament to our...