AMARULA hitmaker Roberto has revealed that a single line “gives me hangover” in his song caused him to lose a $1 million partnership with the company that produces the popular liqueur. Featuring on the Mic’d Up with PK podcast recently, the artiste, who has amassed 1.1 billion content views across platforms like TuneCore and Apple Music, shared the “accidental” story behind his global breakthrough. Roberto recalled that he stumbled upon a TuneCore advertisement while uploading music to MySpace and Rhythm Nation. Despite being a broke artiste at the time, he paid the small fee to release Amarula as an experimental track. “I don’t know if I could say it happened accidentally, but sometimes certain things come your way and it’s...




