BIGTREE, an associate company of Trade Kings Group has launched its new Cornflakes breakfast cereal on the market. Speaking during the launch at Radisson Blu Hotel in Lusaka, Friday, company Public Relations and Corporate Affairs officer Bridget Kambole said the new Bigtree Cornflakes, a locally produced product, would drive import substitution. “Bigtree’s single-minded focus on quality, localization shared value and tireless development has delivered a locally produced, locally sourced, proudly Zambian product which will drive import substitution and accessibility within Zambia as well as competitive across regional markets. This launch comes at a time of increased focus on export-led industrialization as a country and mounting government urgency to increase value addition industries as the key to economic transformation and to…...

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