THE Zambia Tourism Agency (ZTA) says the sector projects at least 1.5 million international arrivals and a 20% domestic market growth in 2023. In an interview, agency public relations and communications manager, Betty Chabala said the sector had continued to record an increase in bookings during the festival season. “The Zambia Tourism Agency has noted the increase in domestic activities across the country throughout the festive season. Livingston, as reported in the media, even before the festive season started, there was a reported 70% increase in bookings in Livingston. So I can just imagine now that the festive season is in peak how the bookings have improved. This is something exciting for the agency because we now know that the…...

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