THE Citizens Economic Empowerment Commission (CEEC) says the misconception about accessing its empowerment products among citizens is real, but it is working on changing that narrative. In an interview, CEEC Public Relations and Communications Manager Michelo Mukata said the challenge the commission was facing was that people who had accessed funding were not willing to tell CEEC’s story. “The misconception about accessing CEEC [financing] is there. Some people choose not to understand or get the real product or the real information about how we can go about accessing it, and those are the people that we want. We deliberately target difficult people either directly or through civic leaders that can help in changing that narrative and also enhanced promotion of...