by Diggers Reporter on 17 Nov 2019by Diggers Reporter on 17 Nov 2019by Julia Malunga on 16 Nov 2019by Mirriam Chabala on 16 Nov 2019
by Ulande Nkomesha on 15 Nov 2019by Natasha Sakala and Stuart Lisulo on 14 Nov 2019by Natasha Sakala on 14 Nov 2019by Natasha Sakala on 13 Nov 2019
by Zondiwe Mbewe on 16 Nov 2019by Zondiwe Mbewe on 15 Nov 2019by Zondiwe Mbewe on 15 Nov 2019by Zondiwe Mbewe on 15 Nov 2019
- Goal Diggers
by Abraham Kalito on 17 Nov 2019by Elias Banda on 15 Nov 2019by Abraham Kalito on 14 Nov 2019by Abraham Kalito on 13 Nov 2019
by Diggers Editor on 16 Nov 2019by Diggers Editor on 14 Nov 2019by Diggers Editor on 13 Nov 2019by Diggers Editor on 12 Nov 2019
- Guest Diggers
by Simon Manda, PhD on 17 Nov 2019by CUTS on 7 Nov 2019by CUTS on 7 Nov 2019by Rueben Lifuka on 31 Oct 2019
- Editor's Choice
by Diggers Correspondent on 24 May 2019by Diggers Reporter on 4 Mar 2019by Andyford Mayele Banda on 29 Jan 2019by Davies Mwila on 22 Jan 2019
by Natasha Sakala on 8 Nov 2019by Felix Kashweka on 4 Oct 2019by Diggers Correspondent on 28 Sep 2019by Douty Chibamba on 25 Sep 2019
Justifying President’s gaffe won’t help PF – Dickson JereBy Mirriam Chabala on 13 Feb 2018
Former president Rupiah Banda’s press aide Dickson Jere says in certain situations, apologising for mistakes made by the Head of State is better than trying to explain everything away as doing so only sustains the debate.
Commenting on President Edgar Lungu’s “ubomba mwibala alya mwibala” idiom, which has attracted a series of negative reactions from members of the public, Jere, in a statement shared on his Facebook page yesterday, suggested that an apology was the only way out.
“Once upon a time, Father [Frank] Bwalya was a pain in the flesh of President Rupiah Banda. He could really rile the President with his baseless personal attacks. So, in trying to hit back, the President attacked Father Bwalya by saying “he is a father without children” and went on to say Fr Bwalya was in fact kicked out of the Catholic Church. But what the media picked and twisted was that the President insulted Catholic priests who are called Fathers but have no children. The Church was riled with the President statement so much that State House had to apologise. The media forgot (assuming they did) the last part of the statement in which the President explained his attack on Fr Bwalya. As press aide, I was bombarded with phone calls especially from the catholic faithfuls who thought the President had offended them,” Jere stated.
Jere also recalled that he had to apologize on Banda’s behalf after a joke about UPND leader Hakainde Hichilema went sour.
“President Banda attacked UPND leader Hakainde Hichilema for not taking his wife in public prior to the 2011 polls. The President said; ‘nanga ndiwe mwenye mambala…’ which loosely translated to; ‘why hiding your wife from the public, are you Indian?’. Within minutes, the President realised his statement meant for HH could in fact be offending to the Indian community in Zambia. He immediately ordered me to release a statement apologising to both HH and the Indian community. And I did and the matter quietly died. And so Presidential statements can be misconstrued at times especially if one does not know the context in which they were issued. It is, therefore, prudent to quickly come out and explain the context without justifying it. No need to spin as it will only escalate the debate. Apologies deflates enemies at times!” Jere stated.
He emphasised that justifying President Lungu’s “ubomba mwibala alya mwibala” idiom would not help because the damage had already been done.
“When the context is misconstrued, defending may not be a good option although it depends on the circumstances. Thinking of “ubomba mwibala alya mwibala “ idiom. Anyway, I was just remembering my lecture notes on crisis communication management! Remember President Levy Mwanawasa misconstrued statement that Bembas were dirty? It stuck with bembas!” stated Jere.
About Mirriam Chabala
Mirriam covers current affairs and writes in-depth feature articles on social issues.
Email: mirriam [at] diggers [dot] news
- There’ll be consequences over illegal pay for Lungu, Ministers – Sacika - 16 Nov 2019
- There’s nothing to thank Lungu for, Sinjela wasn’t supposed to be jailed – Chifire - 16 Nov 2019
- I am ready to face DEC, says Amos - 14 Nov 2019
- Reject PF’s tribal politics, Kalala tells Northern, Eastern provinces - 14 Nov 2019
- DEC arrests Amos for corrupt practices - 14 Nov 2019
- National Assembly apologizes to Gary for imposing longer suspension period (7,741 views)
- How Mushimba influenced UNZA to pass his wife who failed 2 medical courses (5,068 views)
- Sorry Amos, defending a President is a thankless job (4,455 views)
- Siwale displayed my NRC, alleged it belonged to Lungu, ZAF Lieutenant tells court (2,549 views)
- Cop threatens to shoot journalist during Kambwili interrogation (2,266 views)
- I don’t understand how we lost – Mwepu
- Lightning strike kills 4 Kawambwa family members
- Police nab HIV positive maid for breast feeding employer’s baby
- Chaos and Chaos:’ The Trouble with Climate Change and Environmental Protection in Zambia
- Cop threatens to shoot journalist during Kambwili interrogation
- National Assembly apologizes to Gary for imposing longer suspension period
- There’re 2 Lungus in State House, we met them both
- I'm at the bottom but God has a plan, says Mutati as Nevers meets Lungu
- How Mushimba influenced UNZA to pass his wife who failed 2 medical courses
- Lungu will be easy to beat in 2021 - UPND
Subscribe For News In Email
The News Diggers
Deputy News Editor
Plot No. Lus/9812/649-MC8
off Alex Chola Road
P.O. Box 32147
Telephone or WhatsApp:
diggers [at] diggers [dot] news
editor [at] diggers [dot] news
Send this to a friend