WHEN you meet a professional media practitioner who upholds ethical journalism; reports fairly, tells both sides of the story, says no to blalizo and never asks for money in exchange for editorial coverage, you must pause and take a moment to appreciate that scribe. Journalism is probably the most difficult and also the most vulnerable profession when it comes to upholding ethics. First of all, the practice of journalism calls for an interface with the general public. You cannot practice journalism in the confines of the newsroom. For it to be called journalism, your works have to be published or aired to the audience and in the process be judged. Unlike other professions where the incompetence and unethical conduct is...

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