The Zambia Basketball Federation has signed a media partnership agreement with Diesel Media aimed at commercialising basketball through live streaming, digital visibility and nationwide coverage of the sport.   Speaking during the unveiling ceremony held at NASDEC in Lusaka, ZBF General Secretary Rodrick Ndhlovu said the federation was excited to partner with Diesel Media, describing the agreement as a strategic move towards generating revenue and growing the game. Ndhlovu called on corporate institutions and other media houses to emulate Diesel Media by supporting basketball development in Zambia.   “I just want to call upon the corporate world, the media houses, Diesel Media is the front runner and we commend them for that. But our doors are not closed to...

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