Zambian singer-songwriter and mental health advocate Naimah says it’s never been easy to market her music, and that’s because she refuses to be boxed into a single genre. Her songs blend English, local languages such as Nyanja and Bemba, and even French, drawing from multiple musical influences. “In this industry, people want to put you in a box,” she told Diggers Lite. “They’ll say you’re a Zambian afropop artiste or dancehall artiste. But I’ve never been influenced by just one sound, maybe five different genres, and that’s what you hear in my music. It makes me harder to sell, but it’s who I am.” Born in Zambia, Naimah relocated to South Africa after high school. She holds an Honours degree...
