THERE is one more thing that needs to be said about the UPND’s desperation to introduce social media broadcasting regulation. Since assuming office, the UPND government has showcased a woeful ineptitude in effectively communicating its policies and engaging with the public. This failure is endemic, not only within the government itself but also permeates the ranks of the ruling party. At the helm of the President’s office sits a reactive media team that is poorly coordinated and lags far behind the news agenda. It has no content of its own and hardly has any communication strategy around the President’s diary. They seem not to know what message they want media houses to put forward. So, the main occupation for the...