SMALL businesses and emerging entrepreneurs, such as designers, hairstylists, and barbers, are always seeking ways to elevate their profile and establish a solid brand recognition. Given society’s keen interest in celebrities, it’s undeniable that partnering with local or global stars can significantly enhance their visibility and reputation, owing to the influence and extensive following they command. Although celebrities are frequently gifted items by brands seeking exposure on social media, they sometimes take advantage of fledgling entrepreneurs by promising advertising in exchange for free services, which they ultimately fail to provide. During a recent appearance on Diamond TV’s Law and Vogue programme, celebrity barber James Kaonga, widely known as James’ Barber, expressed his frustrations when it comes to working with celebrities....