PRESIDENT Hakainde Hichilema says there is need to institutionalise the business side of traditional ceremonies to unlock their full potential. Speaking shortly after the Nalikwanda royal barge carrying the Litunga Lubosi Imwiko the second of the Lozi people docked at Mulamba Harbour in Mongu district, President Hichilema said while traditional ceremonies were Zambia’s heritage, there was need to invest in them to attract more tourists. He added that the UPND government had boosted arrivals from 500,000 to 2.5 million tourists. “This is our heritage. All these ceremonies reflect our heritage. They reflect our diversity as a country. When you say 36 ceremonies, it is an understatement. I have attended a lot more across the country. This shows our commitment to...
