THE Independent Broadcasting Authority (IBA) has called on broadcasting stations to uphold ethical and professional principles as they embrace Artificial Intelligence (AI) in their work. In a statement, Friday, IBA Acting Director General Susen Ndumingu said stations had been challenged to be transparent, accountable and fair when generating content using AI. “The Independent Broadcasting Authority (IBA) has called on broadcasting stations to uphold ethical and professional principles as they embrace Artificial Intelligence (AI) in their work. Stations have been challenged to be transparent, accountable, and fair when generating content using AI. This call comes as the country commemorates World Press Freedom Day on 3rd May, under the theme ‘Reporting in the Brave New World: The Impact of Artificial Intelligence, Press...