This year has been truly amazing for sports fans and 1xBet players in Zambia. Unforgettable moments at big tournaments, new features on the platform, and big wins made 2024 special!
The sports highlights of the year
The year started with the Africa Cup of Nations, which brought incredible emotions. 1xBet is the official partner of CAF and actively supported the main football tournament of the year in Africa. The surprising failures of Algeria, Tunisia, Ghana, Egypt, and Morocco’s dramatic exits, stunning performances by South Africa and Cape Verde, and of course, the fantastic triumph of Ivory Coast made this event unforgettable.
In the summer, we were delighted by the Paris Olympics, where African athletes once again impressed on the world stage, showcasing their strength of spirit and winning numerous medals.
What did Zambians choose on 1xBet in 2024?
Zambian players kept up with their idols in their love for sports. Bettors focused primarily on football, basketball, hockey, and FIFA.
The chart of favorite leagues on the 1xBet platform looked like this:
1. EPL
2. La Liga
3. Serie A
4. Bundesliga
5. Ligue 1
What attracts players to 1xBet?
• A grand welcome bonus of 300% on the first deposit of up to 6,300 ZMW.
• A wide range of bets on thousands of sports events every day.
• The opportunity to watch matches for free directly on the website or in the app.
The company proudly highlights that its efforts were recognized with the win in the Best Sportsbook Operator of the Year category at the SiGMA Africa Awards.
Partnerships that change the game
One of the key achievements of 2024 was the partnership with FIBA, the International Basketball Federation that organizes the major tournaments in the sport. Additionally, the company supports all major football competitions in Africa through its collaboration with the Confederation of African Football. 1xBet also counts giants, such as FC Barcelona, PSG, and Afrobeat king Davido among its partners.
Entertainment for every taste
The Casino section continues to delight users: live dealer games, exciting slots, and many other entertainments ensure there’s never a dull moment. The most popular games among Zambians:
1. Crash
2. Aviator
3. Crystal
4. Burning Hot
5. Fruit Cocktail
As a tradition in the countries where the brand is present, a local community forms around it, helping to bring people together for various social initiatives. In Zambia, such a community has been built on the brand’s social media pages. Here, useful information about current sports events is shared, and various promos often take place. This year alone, 1xBet held over 110 contests on its brand pages on Instagram and Facebook. More than 300 lucky winners received valuable prizes.
The main event of the year was undoubtedly the WOW promo. Participants placed bets on their favorite sports events and collected slips, giving them a chance to win valuable prizes – bonus points on their 1xBet account, an iPhone 14 Pro, or a $3,000 check!
Participation in the social life of the country
1xBet always strives to be involved in important social initiatives, supporting projects aimed at improving the lives of Zambians. The bookmaker’s team recognized the seriousness of the road safety issue in Zambia. The responsible approach of 1xBet is shown not only in ensuring safe gameplay but also in efforts to reduce the number of accidents. Together with the organization Safety for People on the Move, the bookmaker launched the Smart Driver of the Month competition. Every month, Zambian drivers without violations could win 10,000 ZMW by correctly answering 5 road safety questions on the 1xBet and Safety for People on the Move social media pages. Remember, “Roads are no place for adrenaline. For thrilling emotions, there’s 1xBet.”
Another key goal of 1xBet in Zambia is local sports development. The bookmaker is actively collaborating with the Kabwe Warriors football club, which achieved impressive results within just one year of partnership: for the first time in 17 years, they reached the final of the ABSA Cup, fought valiantly in the Charity Shield, and are showing strong performances this season. Additionally, 1xBet became the sponsor of the Zambian MMA national team at the World Championship in Uzbekistan, where Zambian athletes won bronze medals. Zambians can always find 1xBet at landmark events in the country’s life, such as Oktoberfest 2024, Zambia’s National Unity Day, the 96th Agricultural and Commercial Show, and many others.
1xPartners affiliate program
The bookmaker’s clients can not only diversify their leisure by placing bets but also build their own business through the 1xBet Affiliate Program. The bookmaker’s priority is to make the 1xPartners platform as accessible, high-quality, and user-friendly as possible for every partner.
This priority was recognized at the prestigious International Gaming Awards 2024, where the bookmaker won the Affiliate Company of the Year award.
In 2025, 1xPartners will become even more user-friendly with updates. The company plans to improve the platform’s interface and add the Event Calendar feature for planning activities. Analytical tools will also be upgraded, allowing partners to better assess advertising effectiveness. The social media development and announcements of upcoming events will help attract new participants and strengthen collaboration with current partners.
The year 2024 brought us many bright moments, and at 1xBet, we are confident that even more victories lie ahead. May 2025 bring you even more success with the best bookmaker!
