With the advent of social media platforms, many people found their mojo. They began creating content giving vent to their hidden talents. These people used these platforms to bring their hitherto unacknowledged creativity to the world. They gained followers and came to be known as influencers. Innumerable conventional celebrities – including actors, politicians, businessmen, fashion designers, models et al joined the fray and elevated their already exalted status up a notch. However, this race required continuous, sustainable efforts from the influencers/celebrities to retain their following. It also brought into the limelight their follies. Initially, everything was hunky-dory until social media became a way of life and the enchantment left the room. As new trends kept coming, the novelty wore off...

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