AIRTEL Africa has launched a new brand campaign called “A Reason to Imagine” which it says is focused on building a deeper emotional connection with Africa’s youth. The mobile service provider has done away with the its famous tagline – “The Smartphone Network” in favour of “A Reason to Imagine”. According to a statement issued by Airtel Networks Zambia Plc Head Corporate Communications Yuyo Nachali Kambikambi on Monday, the new tagline was driven by the insight that in Africa, imagination was the only qualification that mattered. “Airtel Africa, a leading provider of telecommunications and mobile money services with a presence in 14 countries across Africa has launched a new brand campaign focused on building a deeper emotional connection with Africa’s...