FAZ president Andrew Kamanga hopes that media officers will make “the right noises” following a two-day workshop facilitated by Football House.
Yesterday, FAZ housed media officers from across the Super League as well as the pressmen from provincial associations for a media training with the blessings of the Confederation of African Football (CAF) media office.
A Uganda-based media consultant was the main facilitator, taking the media officers through crisis management and various aspects of media operations.
Other key facilitators at the workshop included seasoned football administrator and marketer Ponga Liwewe and former referee Stanley Hachiwa.
During the official opening of the training, Kamanga said media officers needed to step up their work to meet the demands of club licensing.
“Just a few days ago we were launching the Zambian Premier League which marked a drastic shift in the management of our game. The launch of the ZPL presented opportunities in media and marketing for our game. We expect that with the launch of the ZPL, our teams will improve the way they operate to meet the expectations of the public. For the ZPL to be an attractive brand it must be well packaged by the media but most importantly the way clubs are going to operate will determine how attractive the total package will be,” said Kamanga.
“The expectation is that from here you will not just improve the way you work but make the right noises. You are lucky that you have a well-travelled and qualified instructor who will run you through this programme”.
Meanwhile, MultiChoice Head of Corporate Affairs Chilufya Mwelwa described the workshop as an important one.
“This is an important workshop because it will equip the media officers on subjects like laws of the game, media relations and guide on football club dos and don’ts. MultiChoice is happy to be associated with this workshop because it is in line with MultiChoice’s desire to promote and develop Zambian football,” said Mwelwa.
